Inspire - Sister

Sister

Pixflow Admin — Tue, 23 Apr 2024 23:39:25 +0000

An adolescent girl reflects about life as she falls into a daydream

Shu Tong’s Last Haircut

Pixflow Admin — Sat, 20 Apr 2024 12:58:38 +0000

In the village of LongSheng, women are known to have the longest hair in the world

As part of traditional customs, on each girls 18th birthday she goes through a coming of age ceremony where her hair gets cut for the last time in her life. She then leaves the village and commences the rest of her life. Her long hair connects her to her roots in Long Sheng.

In this Midea branded short we followed Shu Tong on her final 2 days before she cuts her hair for the last time. In preparation, her Grandma gave her a speech to take with her into her future.

Jindal – The Steel of India

Pixflow Admin — Mon, 15 Apr 2024 00:20:22 +0000

Jindal – The Steel of India directed by Ayappa

Jay Ray x Fardin – When I’m Gone

Pixflow Admin — Thu, 16 Sep 2021 09:44:49 +0000

Rambody

Pixflow Admin — Thu, 16 Sep 2021 09:11:37 +0000

Rambody is the new generation of training, connecting personal trainers to clients anywhere in the world

A film for SEPHORA – The unlimited power of Beauty

Pixflow Admin — Sun, 02 May 2021 11:24:09 +0000

Sephora is exploring how beauty is changing, with ‘The Unlimited Power of Beauty’ campaign, as it unveils a new brand positioning

Wishing to underscore its commitment to diversity and inclusivity, Sephora is positioning itself as a brand for those who want to challenge the status quo. People who give their own interpretation of what it means to be beautiful.

The cinematic spot, which it claims is “deliberately different from previous years”, tells the story of a woman’s relationship with her refection throughout her life.

Starting from childhood, the ad covers her experiences with beauty throughout the ages, in its most doubting and most glorious state.

Enticingly intimate, the emotion in each exploration of beauty is conveyed as a personal evolution and growth at each stage of life, from her first childish experiments with makeup to mascara-drenched cheeks from first heartache tears. The spot is accompanied by the sultry cellist player, Kelsey Lu’s I’m Not in Love.

Accompanying the film, Sephora has commissioned Nadine Ijewere, a British photographer to develop a series of prints that carry the brand’s message while advertising its different departments – perfume, make-up, skincare.

Each of these 12 prints tells the story of the richness of beauty, regardless of age, gender, physique or style.

Read more The unlimited power of Beauty

Movies Branded Content

Pixflow Admin — Fri, 23 Apr 2021 12:13:05 +0000

If people really love a brand story, over half (55%) are more likely to buy the product in the future, and 44% will share the story with others

An original and unique branded brand story is what helps clearly communicate feelings, beliefs, and values to the outside world. It also makes it easier for content consumers to decide whether or not a brand deserves their time and money. In an era where everything seems like it’s just high production value masquerading as meaningful, I just wanted to make something evocative. So I grabbed some vintage uncoated Cooke Lenses, an Arri Amira, and a Movi – shot everything at 48fps and instantly knew we’d find the story in the edit. I’ve heard people say that content is just nondescript filler that takes up space. Not here it doesn’t.” – Video Director

The Proud Parent

Pixflow Admin — Sun, 27 Dec 2020 10:24:19 +0000

A loving world, starts with a loving home

This new film shows the love between Jen and Amy, exploring parent-child relationships, and the challenges of bringing a partner home for the first time – especially for the LGBTQ+ community. The film highlights the true importance of family love, support, and affirmation.

The #ProudParent platform is our partnership with OREO, aimed at empowering and inspiring parents, families, and allies of to come out in loud, public support. Because every time a parent comes out in support of their child they inspire others to do the same – making the world a more accepting, affirming, and compassionate place.

Beats “You Love Me”

Pixflow Admin — Sun, 13 Dec 2020 09:23:24 +0000

“You Love Me,” directed by Melina Matsoukas, asks the world “You love Black culture, but do you love me?”

As America continues confronting racial injustice, it’s important to showcase the fight, but also the beauty and hope that Black people hold through it all.

Beats has partnered with Melina Matsoukas to create the moving film “You Love Me.” The film asks us all to imagine a world where we love Black people and respect them as much as we love their music, entertainment, athletic achievements, and fashion.

Voiced by Tobe Nwigwe and starring the likes of Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Future Khan, the piece takes us through powerful vignettes in Black culture, gripping portraits, and nostalgic imagery.

“Beats brought together an incredible group of people to center the conversation around the everyday beauty and resilience of the Black community,” says Bubba Wallace. “I joined this campaign because I want the next generation to always love themselves and their culture.”

The project is part of a greater brand initiative for Beats, where it will be focused on highlighting stories from and within the Black community.

This isn’t just a film — it’s a love letter to the Black experience.

Mask of the Zodiac

Pixflow Admin — Wed, 25 Nov 2020 13:47:59 +0000

Legend has it, the Jade Emperor called upon the twelve Zodiac animals to race across China and deliver a message

Originally a Chinese New Year campaign for ICBC, I thought we could share a relevant message in today’s times. Wear a mask.