How to Work with an Agency to Make an Explainer Video
TL;DR of What You Will Read in This Blog
Start by researching agencies with proven portfolios in explainer and corporate video production.
Define your goals clearly (education, product demo, brand storytelling) before reaching out.
Expect a step-by-step process: scriptwriting → storyboarding → animation/production → editing → delivery.
Collaboration is key: provide feedback at every stage to keep your vision aligned with the agency’s creative process.
Once delivered, you’ll receive your video in multiple formats for web, social, or advertising campaigns.
👉 Ready to bring your idea to life? Request a custom explainer video with us here and let our team handle the entire process.
Step 1 – How to Find the Right Explainer Video Agency
Key signs of a professional agency include:
- A strong portfolio showcasing diverse video styles
- Testimonials and case studies from past clients
- Clear communication about project timelines and costs
Comparing agencies is essential. Some focus on sleek corporate videos, while others excel at playful animated explainers. Align their style with your brand’s message before making a decision.
Step 2 – Evaluating Their Portfolio and Services
- Storytelling that resonates with your audience
- Animation styles that fit your brand identity
- Industry experience (tech startups, SaaS, healthcare, etc.)
If you’re evaluating the best explainer video production companies, ask to see examples similar to your niche. An agency experienced in SaaS onboarding videos, for example, will bring valuable insight to your project.
Step 3 – Communicating Your Vision and Goals
When you approach an agency, share:
- Brand guidelines (logos, colors, fonts)
- Tone of voice (professional, casual, fun, corporate)
- Target audience insights
This ensures the agency understands your expectations from the start and avoids costly miscommunication later.
Step 4 – Understanding the Explainer Video Production Process
- Scriptwriting & Storyboarding – Crafting the narrative and visual plan
- Voiceover & Animation – Bringing the story to life with visuals and sound
- Editing & Feedback Loops – Refining the video based on your input
Timelines vary depending on complexity, but a professional agency will keep you updated at each stage. When you hire a video editor through an agency, you’re not just paying for technical skills—you’re investing in a team that manages storytelling, visuals, and delivery.
Step 5 – Collaborating Effectively During Production
Most agencies use project management tools like Trello, Slack, or Notion to keep communication streamlined. Staying actively engaged ensures creative alignment without slowing down production.
Step 6 – Delivery, Revisions, and Final Launch
Some agencies also provide post-delivery support, help with distribution, additional edits, or creating shorter versions for advertising campaigns. Maintaining a long-term relationship with your chosen agency means smoother collaboration on future projects.
👉 Looking for a partner to bring your story to life? Explore our explainer video production services here and start your project today.
