Explainer Video Cost: A Detailed Breakdown for 2025
TL;DR of What You Will Read in This Blog
This guide provides a transparent look at explainer video pricing, breaking down what you should expect to pay at different quality tiers so you can set a realistic budget for a video that delivers a positive return on investment.
👉 Ready to get a custom quote for your video project? Contact a professional explainer video agency to discuss your video creation requirements.
Introduction
In this guide, we’ll demystify explainer video costs by breaking down the key factors, budget tiers, and the return on investment you can expect. By the end, you’ll know exactly how to budget for a video that works for your brand.
The 5 Key Factors That Determine Your Explainer Video Price
Factor 1: Animation Style (The Biggest Cost Driver)
- 2D Explainer Video Cost
A 2D explainer video is often the most popular and cost-effective choice. Prices typically range between $3,000 – $10,000 for a high-quality custom production. - 3D Explainer Video
3D videos involve advanced modeling, rendering, and animation, which makes them premium options. Expect costs to start at $10,000 and easily go beyond $25,000. - Whiteboard Explainer Video
Great for educational and instructional content, whiteboard videos typically fall in the mid-range at $2,500 – $7,000. - Motion Graphics Explainer Video
These are versatile and stylish but vary widely depending on complexity. A simple motion graphics video may cost $3,000, while highly detailed animations can exceed $12,000.
Factor 2: Video Length
The industry standard is to price per minute of finished video.
- A 30 second explainer video may cost around $2,000 – $4,000.
- A 2-minute explainer video could easily double that, ranging from $5,000 – $12,000.
Factor 3: Production Quality (Team & Process)
DIY software or template-based tools can give you an inexpensive explainer video for under $1,000. But working with one of the best explainer video production companies means investing in a creative team, project managers, and professional storytelling. That’s where the higher budget comes in, and why the results are often worth it.
Factor 4: Timelines
Need your video in two weeks instead of two months? Expect to pay rush fees. Expedited delivery can add 20–50% to the base cost, depending on the studio.
Factor 5: Voiceover, Music, and Sound Design
Professional voiceover talent, custom music, and polished sound effects can add anywhere from $500 – $2,500 to the total cost of explainer video production.
Price Tiers: What to Expect for Your Budget in 2025
The Budget Tier: Affordable Explainer Videos ($500 – $2,500)
- Who it’s for: Startups, small businesses, or internal presentations.
- What you get: Template-based or freelancer-made videos. This is the range for an inexpensive explainer video.
The Professional Tier: Custom 2D Videos ($3,000 – $10,000)
- Who it’s for: Established businesses and SaaS companies.
- What you get: A fully custom 2D explainer video created by a professional agency. This range balances affordability and quality.
The Premium Tier: High-End Custom Videos ($10,000+)
- Who it’s for: Enterprises, tech companies, and brands looking for standout marketing.
- What you get: 3D explainer video productions, advanced character design, and a full creative team.
Is a Higher Explainer Video Cost a Better Investment?
A well-produced video can:
- Boost conversion rates
- Reduce customer acquisition costs
- Strengthen brand authority
In other words, the costs of explainer videos are better seen as an investment that generates returns over the long term.
Final Thoughts
Whether you’re looking for affordable explainer videos or a premium cinematic project, understanding the factors that drive pricing helps you make the best decision.
👉 Ready to bring your brand story to life? Get started with a trusted explainer video agency and receive a personalized quote today.
