Question 1

What is an animated explainer video?

Accepted Answer

An animated explainer video is a short, engaging video that uses animation to explain a product, service, or concept in a simple and memorable way. They’re often used for marketing, onboarding, and product demonstrations.

Question 2

How much does an animated explainer video cost?

Accepted Answer

The animated explainer video cost depends on factors like length, style (2D, 3D, motion graphics, or whiteboard), and complexity. Template-based videos may start at a few hundred dollars, while fully custom projects from the best explainer video production companies can cost several thousand dollars.

Question 3

Which style of explainer video is best for my business?

Accepted Answer

It depends on your goals: 2D animation explainer videos are great for storytelling and startups. 3D animated explainer videos are ideal for technical or product-focused industries. Motion graphics explainer videos are perfect for abstract data and B2B communication. Whiteboard explainer videos are best for educational or instructional content.

Question 4

How do I choose the best animated explainer video company?

Accepted Answer

Look for an animated explainer video company with a strong portfolio, client testimonials, and clear communication. Many businesses search for the best animated explainer video companies on platforms like Upwork or compare agencies that specialize in explainer video production.

Question 5

How long should an animated explainer video be?

Accepted Answer

The sweet spot is usually 60–90 seconds. This length keeps viewers engaged while delivering your key message effectively. Longer videos may work for tutorials or training, but shorter, concise videos are better for marketing campaigns.

animated explainer video

Why Your Business Needs an Animated Explainer Video (and How to Get One)