Question 1

What is explainer video production?

Accepted Answer

Explainer video production is the structured process of creating a short, engaging video that explains a product, service, or idea. It typically includes pre-production (strategy and scriptwriting), production (storyboarding, voiceover, animation), and post-production (sound design, editing).

Question 2

How much does explainer video production cost?

Accepted Answer

The cost of explainer video production varies depending on length, style, and customization. A simple 2D explainer video can be relatively inexpensive, while a custom 3D animation may cost significantly more. On average, prices range from a few hundred dollars for templates to several thousand dollars for custom productions.

Question 3

What makes a good explainer video script?

Accepted Answer

A good explainer video script is concise, engaging, and audience-focused. It should clearly present the problem, introduce the solution, and end with a strong call-to-action. Most scripts are designed to fit within a 30 to 90-second runtime.

Question 4

Should I hire an explainer video production company or use templates?

Accepted Answer

Using explainer video templates is an affordable DIY option, ideal for simple internal projects. However, hiring a professional explainer video production company ensures high-quality, custom videos with strong storytelling, professional voiceovers, and original design tailored to your brand.

Question 5

What are the different types of explainer videos?

Accepted Answer

The main types of explainer videos include 2D explainer videos, 3D explainer videos, whiteboard explainer videos, app explainer videos, and corporate overview videos. Each style serves a different purpose and impacts production cost and complexity.

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explainer video marketing

A Step-by-Step Guide to Explainer Video Production