The AI tools used in sports like American football and soccer

25 Aug,2026
4 Min Read
Creative AI

Table Of Contents

Sideline AI is used in college football and the NFL
SportAI is prevalent in tennis
Arsenal uses an AI workload management system
Digital Athlete is used in American football
Brighton uses AI-assisted identification to find players

These days, artificial intelligence appears to be taking over. Sure, some people need convincing, but on the whole, AI is being adopted in numerous industries and in people’s everyday lives, be it to make videos or send social posts. Additionally, numerous AI tools are being used in professional sport.

With sport experiencing an evolution thanks to the emergence of AI, both the athletes and the experts who care for them are benefiting. As mentioned, the jury is still out for many people when it comes to assessing AI and its capabilities, especially in the short term, but there is no denying its potential. For fans who select fantasy Premier League teams, listen to tennis-themed podcasts, and assess the latest college football betting odds, they aren’t necessarily aware of these fairly new advancements.

There are so many intriguing AI tools that are being incorporated into a professional athlete’s and a coach’s schedules, with some options helping to unlock their best performances, alongside other tools that improve recovery and more. Below, we highlight just some of them.

Two American footballs, one resting on an orange kicking tee, sitting on a white yard line of a green grass field, with a row of yellow triangular agility hurdles trailing into the background.

Sideline AI is used in college football and the NFL

American football is a tough sport where players take hard hits, and coaches have to execute game-winning strategies. When it comes to the coaches, Sideline AI is a particularly popular tool that is rising to prominence. Acting like an assistant, it offers a range of handy features that help coaches evaluate player performance. It can also hone in on opponent coverages, highlight past plays that worked, and more. Essentially, for coaches who need some additional input, Sideline AI is a viable option.

SportAI is prevalent in tennis

Tennis players are always looking at ways they can gain an edge in a highly competitive sport. SportAI is a go-to tool for many, offering swing advice and kinetic energy tips to help professionals unlock their best performances.

Arsenal uses an AI workload management system

Premier League champions Arsenal have worked hard to minimize player injuries in recent times. Mikel Arteta’s staff still had to contend with absentees during their first title win in 22 years, but they were far less prevalent when compared to previous campaigns. Numerous factors have played a part, including a more in-depth squad that helped the likes of Bukayo Saka get more of a rest, although an AI workload management system also played a key role. In fact, the Gunners have used it for a while, including in the 2024-25 season, where they recorded a 25% reduction in non-contact muscle injuries.

Digital Athlete is used in American football

Alongside options like Sideline AI, many American football players are aware of Digital Athlete. This AI injury predictor is mainly used by physios, but the players are fully aware of its benefits. This clever tool works by identifying when players are most at risk of picking up injuries, with player data helping it to provide accurate feedback.

A close-up of a Wilson NFL American football showing its pebbled leather texture and white stripes, resting on a wooden surface next to an orange plastic practice cone.

Brighton uses AI-assisted identification to find players

Brighton are one of the most well-run clubs in the Premier League. One of the many reasons for this is due to their shrewd business in the transfer market, identifying hidden gems in foreign competitions that can be sold on for big bucks in the future. Alongside having an expert team of scouts who watch players in action, the Seagulls have benefitted from an AI-assisted identification tool that identifies undervalued players they can snap up on the cheap, develop, and then sell on for huge sums of money. The envy of many other soccer clubs in the UK, Brighton’s recruitment model is clearly working thanks to the help of AI.

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