A Step-by-Step Guide to Explainer Video Production

Introduction

Explainer videos are powerful tools for storytelling, marketing, and simplifying complex ideas. From app explainer videos to corporate overviews, they help brands connect with their audience in ways that text alone can’t.

In this guide, we’ll demystify the entire explainer video production process step by step. Whether you’re a marketer seeking results-driven explainer video marketing or a startup founder needing a quick but effective pitch, this roadmap will help you plan with confidence.

Phase 1: Pre-Production (The Foundation)

Step 1: Strategy and Goal Setting

Every successful video starts with a clear purpose. Is the video for lead generation, customer onboarding, or brand awareness? Identify your target audience and decide on measurable goals. Setting this foundation will shape the rest of the explainer video production process.

Step 2: Concept and Explainer Video Ideas

Next comes the creative spark. This is where you brainstorm explainer video ideas that match your goals. For instance, a fun whiteboard explainer video might be great for educational content, while a sleek app explainer video works perfectly for product launches.

Step 3: Scriptwriting – The Blueprint

The explainer video script is the single most important element. It acts as the blueprint for the entire project. A good script is short, engaging, and action-oriented. Ideally, keep it between 30 to 90 seconds—around a 30 second explainer video for quick pitches or longer for in-depth messages.

Phase 2: Production (Bringing the Vision to Life)

Step 4: Storyboarding & Styleframes

A storyboard visualizes each scene, ensuring everyone is aligned before animation begins. Styleframes lock in the visual style—whether playful, corporate, or cinematic. This step sets the tone for how your video will look and feel.

Step 5: Voiceover Recording

The voice you choose is the voice of your brand. A professional voiceover adds credibility and helps deliver the message in a tone your audience trusts.

Step 6: Animation and Illustration

Here’s where your video comes alive. You can choose from multiple styles:

• 2D explainer video – versatile and affordable.
• 3D explainer video – immersive and dynamic but usually higher in cost.
• Whiteboard explainer video – simple and engaging for educational topics.

Each style influences the explainer video production cost significantly.

Phase 3: Post-Production (The Final Polish)

Step 7: Sound Design and Music

Music and sound effects bring emotional depth and pacing to your video. The right audio elevates visuals from “good” to “memorable.”

Step 8: Final Revisions and Rendering

This stage includes polishing, gathering feedback, and exporting the final video in the required formats for your explainer video marketing campaigns—whether that’s social media, websites, or presentations.

Production Paths: DIY vs. Hiring a Professional Company

The DIY Route: Using Explainer Video Templates

If budget is tight, explainer video templates can be a quick solution.

• Pros: Affordable, fast, great for internal or one-off projects.
• Cons: Limited customization and often lack originality.

Partnering with the Best Explainer Video Production Companies

For businesses seeking impact, working with a professional partner is the best option. A skilled explainer video production company provides custom storytelling, design expertise, and a managed workflow.

Whether you’re looking for the best explainer video company near you or abroad—like an explainer video production UK agency or an explainer video company in India—the right partner ensures quality and consistency. Our agency specializes in producing professional explainer videos tailored to your needs.

Budgeting Your Production: Understanding the Costs of Explainer Videos

• Video length (shorter is more affordable).
• Style (a 3D explainer video is more expensive than 2D).
• Level of customization (template-based vs. fully custom).

Don’t worry—there’s a solution for every budget. From an inexpensive explainer video for startups to high-end productions for enterprise campaigns, pricing can be tailored to your goals.

Final Thoughts

By following this roadmap, you’ll not only understand how videos are made but also feel confident whether you’re tackling it DIY-style or partnering with professionals.

✨ Ready to bring your vision to life? Start your production journey with a trusted explainer video production company today.