What is the best export format for YouTube in Premiere Pro?

H.264 in an MP4 container is the best export format for YouTube. It offers excellent video quality with reasonable file sizes, and YouTube's processing pipeline is highly optimized for it. Select H.264 from the Format dropdown in Premiere Pro's Export panel.

Should I use H.264 or H.265 for YouTube?

For most creators, H.264 is the better choice. It's faster to encode and universally compatible. H.265 produces smaller files at the same quality, making it useful for 4K exports or slow internet connections, but it requires significantly more encoding time. Both codecs are fully supported by YouTube.

What bitrate should I use for YouTube videos?

For 1080p at 24-30 fps, use a target bitrate of 8 Mbps with a maximum of 12 Mbps. For 4K at 24-30 fps, use a target of 40 Mbps with a maximum of 45 Mbps. Always use VBR 2-pass encoding for the best balance of quality and file size.

How do I export YouTube Shorts from Premiere Pro?

Create a vertical sequence with a frame size of 1080 x 1920 (9:16 aspect ratio). Export using H.264 with VBR 2-pass, a target bitrate of 8 Mbps, and a maximum of 12 Mbps. Save these settings as a custom preset for quick access on future Shorts projects.

Why does my video look blurry after uploading to YouTube?

YouTube re-encodes every upload, which can cause quality loss. The most common causes of excessive blurriness are low export bitrate, exporting at a lower resolution than your source footage, and using CBR instead of VBR. Upload at the highest quality possible, and consider using the 4K upload trick (exporting at 3840 x 2160 even for 1080p footage) to trigger YouTube's higher-quality codec.

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