The Ultimate Guide to SaaS Explainer Videos that Convert
TL;DR of What You Will Read in This Blog
👉 Ready to create a high-converting explainer video for your SaaS? Contact us here to discuss your video creation requirements.
Introduction
This is where the SaaS explainer video comes in. With the right story, visuals, and message, you can grab attention, simplify your product’s most complex features, and drive conversions.
In this ultimate guide, we’ll walk you through how SaaS explainer videos work, why they’re critical for your business, and how to make sure yours doesn’t just explain—it converts.
What Exactly is a SaaS Explainer Video?
Its main purpose isn’t just education—it’s persuasion. Whether it’s a 30 second explainer video on your homepage or a full animated breakdown for a sales deck, the goal is always the same: to help customers quickly understand the value of your product and take action (sign up, book a demo, or subscribe).
Why Your SaaS Business Can’t Afford to Ignore Explainer Videos
Boost Conversion Rates and Demo Sign-Ups
Adding a video to your landing page can instantly improve conversion rates. Studies show that product explainer videos increase trust and encourage visitors to take the next step.
Simplify Complex Features and Concepts
Software features are often hard to explain with text. A motion graphics explainer video or whiteboard explainer video can break down complex workflows into simple, digestible steps.
Enhance Your Explainer Video Marketing Efforts
Your video isn’t limited to your website. Use it across your email campaigns, social ads, product pages, and even in-app onboarding. A SaaS explainer video platform (free or paid) makes it easier to repurpose videos across different channels.
The Benefits of Explainer Videos for SEO
Search engines love video. They increase time-on-page, lower bounce rates, and improve your chances of ranking with video SERP features. Adding explainer videos can significantly strengthen your explainer video marketing strategy.
The Most Effective Types of Explainer Videos for SaaS
The 2D Explainer Video: A Versatile Classic
The 2D explainer video is the most popular and cost-effective option. It’s clean, clear, and perfect for walking users through your SaaS’s core benefits.
The 3D Explainer Video: For a Premium Feel
When you want a high-end presentation, a 3D explainer video is the way to go. It’s visually striking and works well for SaaS products with sophisticated UI and advanced features.
The Whiteboard Explainer Video: Perfect for Education
If your SaaS solves a technical problem, a whiteboard explainer video makes it easy to show step-by-step processes in a simple, hand-drawn style.
The Motion Graphics Explainer Video: Dynamic and Engaging
For SaaS brands that rely on data visualization, charts, or iconography, a motion graphics explainer video brings otherwise static information to life.
Finding the Right SaaS Explainer Video Creator: Key Considerations
Freelancers vs. Agencies vs. In-House
- Freelancers: Cost-effective but may lack scalability.
- Agencies: More expensive but offer expertise, strategy, and full production support.
- In-House: Best if you need frequent video production, but requires dedicated staff.
If you want to partner with a professional agency, check out our creative video team for high-quality SaaS explainer video production.
What to Look For in the Best Explainer Video Companies
Focus on portfolios, client testimonials, industry experience, and a clear production process. Look for the best animated explainer video companies that specialize in SaaS.
Leveraging an AI Explainer Video Generator for Quick Projects
AI tools are becoming popular for budget-friendly projects. An AI explainer video generator can create quick, inexpensive videos, though they lack the polish of custom agency work.
The Anatomy of High-Converting SaaS Explainer Videos
The Script: The Foundation of Everything
Use the Problem → Solution → Benefit formula to instantly connect with your audience.
Professional Voiceover & Sound Design
A poor voiceover can make even the best visuals fall flat. Invest in a professional tone and sound design.
A Clear Call-to-Action (CTA)
Every video should end with a strong next step: “Book a Demo,” “Start Your Free Trial,” or “Contact Us.”
Optimal Length: Is a 30 Second Explainer Video Enough?
For SaaS, the sweet spot is 60–90 seconds. However, a 30 second explainer video works well for ads, while longer videos fit onboarding tutorials.
Decoding the Explainer Video Cost: What’s the Investment?
- Budget-friendly: $200–$500 using templates or AI generators (great for an inexpensive explainer video).
- Mid-range: $2,000–$7,000 for professional 2D animation.
- High-end: $10,000+ for custom 3D animation or complex storytelling.
Factors that affect explainer video cost include:
- Length (30 seconds vs. 2 minutes)
- Animation style (2D vs. 3D)
- Scriptwriting & storyboarding
- Production quality
Conclusion
Whether you choose a 2D explainer video, motion graphics explainer video, or even a 3D animation, remember: clarity and conversion are the ultimate goals.
👉 Ready to get started? Work with our professional explainer video agency and let’s create a video that turns viewers into loyal SaaS customers.
