Why Your Business Needs an Animated Explainer Video (and How to Get One)
TL;DR of What You Will Read in This Blog
👉 Ready to bring your business to life with animation? Contact a professional production team to discuss your video creation requirements.
Introduction
That’s where an animated explainer video comes in. By combining engaging visuals with concise messaging, it helps businesses capture attention, explain their product or service, and inspire action, all in under two minutes.
The Core Business Benefits of Explainer Videos
They Simplify Complex Ideas Effortlessly
Whether it’s a corporate explainer video breaking down workflows or a product explainer video showcasing software, animation transforms abstract ideas into visuals that make sense instantly.
They Dramatically Increase Conversion Rates
Studies show that landing pages featuring an explainer video can boost conversions by up to 80%. Clear, engaging visuals build trust and encourage viewers to sign up, download, or buy.
They Boost Brand Personality and Recall
Unlike generic stock footage, animation can be tailored to your brand’s tone, colors, and identity. This unique storytelling increases brand recall and helps your business stand out.
They Are a Versatile and Sharable Marketing Asset
Once created, an animated video can be repurposed across multiple channels—your website, email marketing, social media ads, and even presentations at trade shows.
Finding the Right Style: Which Type of Animation Fits Your Brand?
2D Animation Explainer Video: The Storytelling Powerhouse
A 2D animation explainer video is character-driven and narrative-friendly, making it perfect for startups, SaaS, and storytelling-focused brands. If you’re looking for a 2D animation explainer video company, this style is usually the most affordable and versatile option.
3D Animated Explainer Video: For a High-Tech, Premium Feel
A 3D animated explainer video is ideal for industries like tech, healthcare, and engineering, where showcasing realistic product models or creating a futuristic look is essential.
Motion Graphics Explainer Video: Perfect for Data and Concepts
A motion graphics explainer video turns complex stats and abstract data into sleek, modern visuals—perfect for B2B presentations, reports, or concept-driven industries.
Whiteboard Explainer Video: The Ultimate Educational Tool
This classic style uses hand-drawn illustrations unfolding on a whiteboard. It’s excellent for tutorials, step-by-step guides, and training content because it feels both instructional and approachable.
The Production Journey: How Are Animated Videos Made?
Step 1: Strategy and Scripting
The script is the backbone. A clear, concise script ensures the message is delivered effectively.
Step 2: Storyboarding and Styleframes
Here’s where visuals take shape. Storyboards and styleframes help align the team on the overall look and flow.
Step 3: Voiceover, Animation, and Sound Design
Professional voiceovers, smooth animation, and engaging sound design bring the final video to life.
Choosing a Partner: What to Look For in an Animated Explainer Video Company
Selecting the right partner is crucial. Look for agencies with strong portfolios, positive testimonials, and a collaborative approach. Many businesses search for the best animated explainer video companies or explore options like our experienced production agency to find the right fit.
Unpacking the Investment: Understanding Animated Explainer Video Pricing
- Style of animation – 2D is usually more budget-friendly than 3D.
- Length – Shorter videos cost less, while longer ones require more resources.
- Complexity – Custom characters and intricate visuals raise the price.
Typical Pricing Tiers
- Template-based videos – Budget-friendly, starting from a few hundred dollars.
- Basic custom videos – Mid-range pricing, usually $2,000–$5,000.
- Premium custom videos – High-end, often $10,000+, from the best explainer video production companies.
Final Thoughts
If you want to elevate your brand story, start exploring your options today. The best animated explainer video companies can help you bring your ideas to life and make your business unforgettable.
👉 Take the next step—partner with an expert team and start your animated journey today.
